Tournkey | 2024's Winning Formula

The allure of live sports will be strong thanks to the Paris Olympics and Paralympics, which are expected to bring in an estimated 15 million spectators. Travellers are also more invested in their own wellness while on vacation and are seeking out enriching experiences, with Intrepid reporting a whopping 445% increase in active trip bookings.

This means that this year presents unique opportunities for any organization that touches the sports tourism space. Globally, the sports tourism market was valued at over $587 billion in 2022, with that number anticipated to continue growing steadily through 2030. All levels of government see the value of funding sports attractions, even at the grassroots level, and the entire hospitality sector is in a position to benefit from this.

Tournkey has over 20 years of experience working with partners in the team travel, events, and youth sports sectors and we’ve been behind the scenes at enough events to know the dedication required to run them successfully. We've gained a lot of insights along the way that we're eager to share with you to help you further elevate your event.

We partnered with our friends at SpeedPro Niagara to create this intuitive guide to Summer Tourism Trends in 2024. SpeedPro Niagara is a leading large-format printing studio with an extensive portfolio of visually striking and long-lasting signage solutions delivered. SpeedPro Niagara's two decades in the business have gained them a lot of access to corporate and grassroots sporting events, and know how local businesses stand to benefit from marketing themselves to attendees.

2024 is set to be an exciting one for summer tourism.

The future of sports tourism is bright

and full of potential

Tap into our industry knowledge

and experience

Ready to Make Business Boom? Then it's time to plan how this will be your best summer ever.

We cover the business and what's next in events.