The event world is a large and ever-expanding universe. In the United States alone it is a $94 billion industry. Yes, with a B. More than $10B of that total is from the event software and management industry, a segment that will continue to grow and double by 2025.
In this space, transactions have reigned supreme with investment capital pushing to lead the transactional spend revolution in the youth and amateur space. It's true: businesses, investors, and even large investment firms have been involved and even gotten rich in some cases based solely on a percentage of dollars spent in this space.As a company that has grown up before the internet and watched countless 'game-changing' event platforms come and go, we did our homework. We watched others make big mistakes and others fail to serve the proper stakeholders.
The problem is that no company has had the vision or the patience to put all the pieces together in a future-facing product.
That's why our team has been building a solution for the industry. Every service and tool we are able to provide to one stakeholder inherently supports another.
Youth and amateur sports are made up of a wide variety of consumers, ranging from young families and athletes to event directors and collegiate coaches. If you've read this far (or skipped to this point), you're interested in a better way, or more importantly, saving time and money.
That's who we built Tournkey for. The individuals, teams, events, and businesses looking for a collaborative network to do business better.
It's not a better mousetrap, as one of our competitors so eloquently put it. Instead, it's an exchange of time, value, and outcome for the sole purpose of making sport, its events, and the processes around this business more productive.
For the most part, event registration software has focused on the financial components because that makes the software developers the most money. There is no secret that more event sales mean more dollars spent and more transactions for software to take a piece of.
Listen, there is nothing wrong with this business model as it provides some level of value to the consumer. However, innovation hasn't reached far past the basics of financial management in this space.
Integrating things like SMS marketing or email marketing are a great way to expedite the payment processes for event owners. Until now, very little of this has been a focus and the systems that are on the market typically lack the experience on the consumer side of the equation to know to build a roadmap for its stakeholders.
Instead, you're left with growing gaps between services like live event scoring, group travel, and event streaming when they should be converging.
Our team is constantly searching for a fresh perspective from our partners who have been a key part of our development until now.
If you'd like to be part of our event ecosystem, leave a comment below. Until then, get out there and win the weekends.