--- title: Sports Boom Continues with Landmark Industry Report description: "Key findings from the 2023 Sports Events & Tourism Association State of the Industry Report include: $52.2 billion in economic impact, a 7% increase in..." image: https://blog.tournkey.com/hubfs/DALL%C2%B7E%202024-05-03%2015.41.49%20-%20A%20conceptual%20image%20for%20a%20blog%20post%20about%20the%20findings%20of%20a%20sports%20events%20and%20tourism%20industry%20report.%20The%20scene%20is%20dynamic%20and%20abstract%2c%20incorporating.webp --- [![FULL-WIDE-BLACK-A](https://blog.tournkey.com/hs-fs/hubfs/Tournkey/FULL-WIDE-BLACK-A.png?width=150&name=FULL-WIDE-BLACK-A.png "FULL-WIDE-BLACK-A")](https://blog.tournkey.com) [![FULL-WIDE-BLACK-A](https://blog.tournkey.com/hs-fs/hubfs/Tournkey/FULL-WIDE-BLACK-A.png?width=150&name=FULL-WIDE-BLACK-A.png "FULL-WIDE-BLACK-A")](https://blog.tournkey.com/blog.tournkey.com) - [News & Resources](https://blog.tournkey.com) - [Home](https://www.tournkey.com) - [Support](https://help.tournkey.com) - [Login](http://tournkey.app) [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) Search ## ![](https://blog.tournkey.com/hs-fs/hubfs/New%20Tournkey%20Icons%20-%20Gradient_ORGS%201%20copy%2028.png?width=3845&height=843&name=New%20Tournkey%20Icons%20-%20Gradient_ORGS%201%20copy%2028.png) [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) [✕](https://blog.tournkey.com/sports-boom-continues-with-landmark-industry-report#atbs-offcanvas-primary) - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 [Tourneyboss](https://blog.tournkey.com/tag/tourneyboss) # Sports Boom Continues with Landmark Industry Report By [Tyler Childs](https://blog.tournkey.com/author/tyler-childs) 3 May 2024 [![Connor Randall](https://app.hubspot.com/settings/avatar/65e0e2fc096a1faf732e8c042a7867ae)](https://blog.tournkey.com/author/tyler-childs) [Tyler Childs](https://blog.tournkey.com/author/tyler-childs) 3 May 2024 - - - The latest Sports Events & Tourism Association's State of the Industry Report has given us in the industry a wealth of insights. This highly anticipated report not only offers a comprehensive overview of the industry's current standing but also sheds light on the trends that are poised to drive its future direction. It's a crucial resource that allows us to stay ahead of the curve and understand the dynamics shaping the [sports events](https://blog.tournkey.com/embracing-the-future-latest-trends-in-sports-event-management-post-title-here) and tourism landscape.   Key 2023 Findings: - The industry generated **$52.2 billion** in direct impact in 2023 - Over **60% of cities** surveyed report that sports events are the largest generator of hotel room nights. - Traveler volume increased by 7% in 2023. - The sports, travel, and events industry supported 757,600 jobs. - Travel related to sports was responsible for 73.5 million room nights in 2023. With the sports events and tourism industry generating a staggering $52.2 billion in direct impact in 2023, it's evident that we have every reason to be excited about the future. This powerhouse industry not only contributes significantly to the economy but also drives [hotel](https://blog.tournkey.com/how-to-find-the-right-hotel) bookings and boosts traveler volume year after year. As we witness this upward trend, we can anticipate a continuous growth trajectory with new and exciting opportunities unfolding across all sectors of sports events and tourism. From hosting major [sporting events](https://blog.tournkey.com/maximizing-value-in-sponsorships-a-game-changer-for-sporting-event) to attracting leisure travelers seeking unique experiences, the industry is poised for remarkable expansion. Let's harness this momentum, tackle the challenges head-on, and revel in the victories – whether they occur on or off the field of play. It's a thrilling time to be a part of the sports events and [tourism](https://blog.tournkey.com/building-partnerships-in-sports-tourism) landscape, and we're ready to seize every opportunity that comes our way.   [![Tournkey - Whats Coming Up in Technically Speaking - 01.25.2024 (7)](https://no-cache.hubspot.com/cta/default/2941629/interactive-166351602481.png)](https://blog.tournkey.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKw%2ForIIcKSI6yZuiuEwnbt%2Bn5B%2BMsOGS0Ly%2FVEiJxBZJmLQDGN2NhJvlyiGWMh5LVRBp8iSsZxg23V4Rd%2FlfalKdpE1mg8phzZbuF0OLnuGNGU30vPPPbywHsxuhg02eEcd2foMAExiJXS2Zwhe6fCMMpYu7dIZU9708QlL0gWbory&webInteractiveContentId=166351602481&portalId=2941629)     - [Tourneyboss](https://blog.tournkey.com/tag/tourneyboss) 0 ![Tyler Childs](https://app.hubspot.com/settings/avatar/65e0e2fc096a1faf732e8c042a7867ae) [Tyler Childs](https://blog.tournkey.com/author/tyler-childs) Ty is the founder of Tournkey. His background is in travel and events. Over the last 25 years, Ty has had the opportunity to see the world through events. Tournkey is the amalgamation of that journey and the path towards more productive events. - - - - [![](https://blog.tournkey.com/hubfs/Neon%20Supply%20Blog%20Banner-4.png)](https://blog.tournkey.com/sheldon-keefe-fired-from-the-toronto-maple-leafs-whats-next) [previous](https://blog.tournkey.com/sheldon-keefe-fired-from-the-toronto-maple-leafs-whats-next) ### [Sheldon Keefe Fired from the Toronto Maple Leafs: What's Next?](https://blog.tournkey.com/sheldon-keefe-fired-from-the-toronto-maple-leafs-whats-next) [![Are We Giving Up Privacy for Convenience When Traveling?](https://blog.tournkey.com/hubfs/iris.png)](https://blog.tournkey.com/are-we-giving-up-privacy-for-convenience-when-traveling) [next](https://blog.tournkey.com/are-we-giving-up-privacy-for-convenience-when-traveling) ### [Are We Giving Up Privacy for Convenience When Traveling?](https://blog.tournkey.com/are-we-giving-up-privacy-for-convenience-when-traveling) #### Related news ### [Advanced Tactics: Mastering Upselling and Cross-Selling in Event Sales](https://blog.tournkey.com/advanced-tactics-mastering-upselling-and-cross-selling-in-event-sales) [![](https://app.hubspot.com/settings/avatar/65e0e2fc096a1faf732e8c042a7867ae)](https://blog.tournkey.com/author/tyler-childs) [Tyler Childs](https://blog.tournkey.com/author/tyler-childs) February 1 2023 [deal making](https://blog.tournkey.com/tag/deal-making) ### [How to Build a Sport Community](https://blog.tournkey.com/how-to-build-a-sport-community) [![](https://app.hubspot.com/settings/avatar/65e0e2fc096a1faf732e8c042a7867ae)](https://blog.tournkey.com/author/tyler-childs) [Tyler Childs](https://blog.tournkey.com/author/tyler-childs) March 10 2023 [Teams](https://blog.tournkey.com/tag/teams) ### [Downtown Hotels - Pay for Parking vs. Drive Time](https://blog.tournkey.com/parking-vs.-the-drive) [![](https://app.hubspot.com/settings/avatar/65e0e2fc096a1faf732e8c042a7867ae)](https://blog.tournkey.com/author/tyler-childs) [Tyler Childs](https://blog.tournkey.com/author/tyler-childs) October 20 2021 [Hotels](https://blog.tournkey.com/tag/hotels) ![](https://blog.tournkey.com/hs-fs/hubfs/New%20Tournkey%20Icons%20-%20Gradient_ORGS%201%20copy%2028.png?width=3845&height=843&name=New%20Tournkey%20Icons%20-%20Gradient_ORGS%201%20copy%2028.png) - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tyler Childs", "url" : "https://blog.tournkey.com/author/tyler-childs" }, "dateModified" : "2024-05-03T20:09:45.422Z", "datePublished" : "2024-05-03T20:03:40.000Z", "headline" : "Sports Boom Continues with Landmark Industry Report", "image" : [ "https://blog.tournkey.com/hubfs/DALL%C2%B7E%202024-05-03%2015.41.49%20-%20A%20conceptual%20image%20for%20a%20blog%20post%20about%20the%20findings%20of%20a%20sports%20events%20and%20tourism%20industry%20report.%20The%20scene%20is%20dynamic%20and%20abstract%2c%20incorporating.webp" ], "mainEntityOfPage" : { "@id" : "https://blog.tournkey.com/sports-boom-continues-with-landmark-industry-report", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.tournkey.com/hubfs/New%20Tournkey%20Icons%20-%20Gradient_ORGS%201%20copy%2028.png" }, "name" : "Tournkey" } } ```