--- title: The Impact Of Women's Sports in the Last Decade description: Discover the economic power of women's sports. Learn how events, investments, and media coverage drive growth and create lasting impact image: https://blog.tournkey.com/hubfs/Sports.png --- [![FULL-WIDE-BLACK-A](https://blog.tournkey.com/hs-fs/hubfs/Tournkey/FULL-WIDE-BLACK-A.png?width=150&name=FULL-WIDE-BLACK-A.png "FULL-WIDE-BLACK-A")](https://blog.tournkey.com) [![FULL-WIDE-BLACK-A](https://blog.tournkey.com/hs-fs/hubfs/Tournkey/FULL-WIDE-BLACK-A.png?width=150&name=FULL-WIDE-BLACK-A.png "FULL-WIDE-BLACK-A")](https://blog.tournkey.com/blog.tournkey.com) - [News & Resources](https://blog.tournkey.com) - [Home](https://www.tournkey.com) - [Support](https://help.tournkey.com) - [Login](http://tournkey.app) [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) Search ## ![](https://blog.tournkey.com/hs-fs/hubfs/New%20Tournkey%20Icons%20-%20Gradient_ORGS%201%20copy%2028.png?width=3845&height=843&name=New%20Tournkey%20Icons%20-%20Gradient_ORGS%201%20copy%2028.png) [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) [✕](https://blog.tournkey.com/the-impact-of-womens-sports-in-the-last-decade#atbs-offcanvas-primary) - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 [Sports Tourism](https://blog.tournkey.com/tag/sports-tourism) [Most Popular](https://blog.tournkey.com/tag/most-popular) # The Impact Of Women's Sports in the Last Decade By [Tournkey Team](https://blog.tournkey.com/author/tournkey-team) 13 Jun 2024 [![Connor Randall](https://blog.tournkey.com/hubfs/Tournkey/ICON-COLOR-A.png)](https://blog.tournkey.com/author/tournkey-team) [Tournkey Team](https://blog.tournkey.com/author/tournkey-team) 13 Jun 2024 - - - The rise of women's sports is not just a cultural phenomenon but a powerful economic driver. Recent years have seen women's sports contribute significantly to local and global economies, proving that investment in this sector yields substantial returns.   ## Economic Impact The economic benefits of women's sports are evident in major events like the 2023 FIFA Women’s World Cup, which generated AUS$1.32 billion in economic impact for host nations Australia and New Zealand​. Such events boost local economies through increased [tourism](https://blog.tournkey.com/building-partnerships-in-sports-tourism), job creation, and spending in related industries.    ![womens](https://blog.tournkey.com/hs-fs/hubfs/womens.jpeg?width=1200&height=800&name=womens.jpeg)   Sponsorships in women's sports have also seen impressive returns, with some sponsors reporting up to 400% ROI​. These financial gains are not just temporary; they pave the way for sustained economic growth by creating a robust infrastructure for future events and ongoing participation.   ## Infrastructure and Investment Significant investments in sports infrastructure, such as the AUD$1.8 billion redevelopment of the Gabba stadium for the 2032 Olympic Games, showcase the long-term commitment to enhancing women's [sports](https://www.internationalaffairs.org.au/australianoutlook/womens-success-in-sports-a-catalyst-for-economic-growth-and-global-relations/) facilities. These projects improve accessibility, spectator experience, and urban development. Such infrastructure investments are crucial for the continuous growth of[women's sports](https://blog.tournkey.com/wnba-expands-to-toronto-a-historic-move-for-womens-basketball), providing high-quality venues that attract international competitions and foster community engagement. This not only enhances the sports experience but also drives economic development through job creation and increased local [spending](https://www.everycrsreport.com/reports/IF12571.html)​.   ## Media and Sponsorship The surge in media coverage and sponsorship for women's sports reflects growing recognition of their value. Taylor Swift's influence, which boosted the brand value of the Kansas City Chiefs and the NFL by $331.5 million, highlights the economic [power](https://msmagazine.com/2024/02/06/invest-women-sports-popular/) of aligning with women's sports​.   The 2023 FIFA Women’s World Cup, which generated over $570 million in revenue, demonstrates the potential for women’s sports to draw significant spectator and [advertiser](https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2024/tmt-predictions-professional-womens-sports-revenue.html) interest​​. As media coverage continues to grow, so does the potential for increased sponsorship and investment, ensuring that women's sports remain a vibrant and profitable sector.   The future of women's sports is bright, driven by economic gains, infrastructure investments, and growing media interest. By celebrating these achievements and continuing to invest in women's sports, we can ensure their growth and sustainability for generations to come. The economic impact of women's sports extends far beyond the playing field, contributing to local and global economies in profound ways. - [Sports Tourism](https://blog.tournkey.com/tag/sports-tourism) - [Most Popular](https://blog.tournkey.com/tag/most-popular) 0 ![Tournkey Team](https://blog.tournkey.com/hubfs/Tournkey/ICON-COLOR-A.png) [Tournkey Team](https://blog.tournkey.com/author/tournkey-team) The Tournkey Event Ecosystem is a powerful series of tools designed to elevate your event’s profile while improving your event’s productivity and participant experience. - - - [![](https://blog.tournkey.com/hubfs/airportbanner-1.png)](https://blog.tournkey.com/how-airports-are-becoming-more-sustainable-in-2024) [previous](https://blog.tournkey.com/how-airports-are-becoming-more-sustainable-in-2024) ### [How Airports Are Becoming More Sustainable in 2024](https://blog.tournkey.com/how-airports-are-becoming-more-sustainable-in-2024) [![Understanding Behaviours in Youth Sports: Prosocial and Antisocial](https://blog.tournkey.com/hubfs/DALL%C2%B7E%202024-06-13%2010.46.22%20-%20A%20vibrant%20scene%20of%20a%20youth%20sports%20game%20showing%20good%20sportsmanship.%20Young%20athletes%20of%20diverse%20backgrounds%2c%20wearing%20colorful%20uniforms%2c%20are%20playing%20socce.webp)](https://blog.tournkey.com/understanding-behaviours-in-youth-sports-prosocial-and-antisocial) [next](https://blog.tournkey.com/understanding-behaviours-in-youth-sports-prosocial-and-antisocial) ### [Understanding Behaviours in Youth Sports: Prosocial and Antisocial](https://blog.tournkey.com/understanding-behaviours-in-youth-sports-prosocial-and-antisocial) #### Related news ### [The Diverse World of Sports Event Sponsorship: More Than Just a Logo on a Jersey](https://blog.tournkey.com/the-diverse-world-of-sports-event-sponsorship-more-than-just-a-logo-on-a-jersey) [![](https://blog.tournkey.com/hs-fs/hubfs/Tournkey/ICON-COLOR-A.png?width=35&height=35&length=35&upsize=true&upscale=true&name=ICON-COLOR-A.png)](https://blog.tournkey.com/author/tournkey-team) [Tournkey Team](https://blog.tournkey.com/author/tournkey-team) January 3 2023 [Branding](https://blog.tournkey.com/tag/branding) ### [How to Use Data to Improve Your Sports Events](https://blog.tournkey.com/how-to-use-data-to-improve-your-sports-events) [![](https://blog.tournkey.com/hs-fs/hubfs/Tournkey/ICON-COLOR-A.png?width=35&height=35&length=35&upsize=true&upscale=true&name=ICON-COLOR-A.png)](https://blog.tournkey.com/author/tournkey-team) [Tournkey Team](https://blog.tournkey.com/author/tournkey-team) January 26 2026 [Events](https://blog.tournkey.com/tag/events) ### [WNBA Expands to Toronto: A Historic Move for Women's Basketball](https://blog.tournkey.com/wnba-expands-to-toronto-a-historic-move-for-womens-basketball) [![](https://blog.tournkey.com/hs-fs/hubfs/Tournkey/ICON-COLOR-A.png?width=35&height=35&length=35&upsize=true&upscale=true&name=ICON-COLOR-A.png)](https://blog.tournkey.com/author/tournkey-team) [Tournkey Team](https://blog.tournkey.com/author/tournkey-team) May 23 2024 ![](https://blog.tournkey.com/hs-fs/hubfs/New%20Tournkey%20Icons%20-%20Gradient_ORGS%201%20copy%2028.png?width=3845&height=843&name=New%20Tournkey%20Icons%20-%20Gradient_ORGS%201%20copy%2028.png) - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tournkey Team", "url" : "https://blog.tournkey.com/author/tournkey-team" }, "dateModified" : "2024-06-13T15:46:15.989Z", "datePublished" : "2024-06-13T15:38:42.000Z", "headline" : "The Impact Of Women's Sports in the Last Decade", "image" : [ "https://blog.tournkey.com/hubfs/Sports.png" ], "mainEntityOfPage" : { "@id" : "https://blog.tournkey.com/the-impact-of-womens-sports-in-the-last-decade", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.tournkey.com/hubfs/New%20Tournkey%20Icons%20-%20Gradient_ORGS%201%20copy%2028.png" }, "name" : "Tournkey" } } ```